Head of Marketing & BD

This role is for a Team Leader to oversee all marketing and business development activities in Buildings London. The role holder will be able to bring impactful change to the business through strategic leadership, experience from similar leadership roles, evidence-based decision making, and an ability to innovate.

The Buildings team in London is 750-strong and comprises four multi-disciplinary engineering groups, an architecture group and a facades group. Each group has dedicated BD & marketing coordinators.

Building Engineering works across 20 business sectors and as such the portfolio and client base is very wide and varied. Some recent/current projects include the Leadenhall Building, The Francis Crick Institute, the relocation of the Museum of London, the Sagrada Familia in Barcelona and BLOX in Copenhagen.

This person will report to senior leadership and will be responsible for budget management, overseeing event organisation, delivery of the agreed marketing and BD strategies and associated impact and team leadership. The team comprises 9 marketing and BD coordinators located within the 6 groups, 2 graphic designers and 1 marketing coordinator. The role will also involve coordination with the Central Marketing team who oversee regional activities and overseeing the Buildings London input to activities such as the website, as well as liaising with the press office and PR team.

You will make an impact in this role by…

• Developing a strategic marketing plan for Buildings London
• Helping Buildings London maintain an industry-leading position
• Driving BD activities to generate appropriate fee income in existing and new businesses
• Developing a digital marketing and social media strategy specific to Buildings London
• Building own network with clients and peers in collaborating firms
• Overseeing key strategic bids and frameworks
• Collaborating with central marketing and communications functions
• Planning and delivering a communication and PR strategy
• Planning and organising events, that align with the strategic marketing plan
• Identifying Industry Award opportunities and reviewing content where appropriate for entries
• Undertaking client and market research
• Working with relationship managers and business leaders to develop CRM plans and supporting the implementation of client relationship management, plans and activities
• Reviewing and reporting on trends and issues from client feedback interviews
• Participating at industry events, networking events and building own contact base through networking and external events
• Having oversight of skills needed to address team development in business development, proposals, tender interviews, client relationship management and/or client feedback and advising on necessary training plans
• Overseeing the marketing and BD team with responsibility for monitoring performance, providing mentoring/guidance, identifying development and training needs, carrying out appraisals, and setting workload

To achieve in this role, you are likely to …

• Have achieved CIM Professional Postgraduate Diploma in Marketing and be a Member of the Chartered Institute of Marketing (MCIM) and a Chartered Marketer
• Ideally be degree qualified (marketing specific or business with marketing)
• Possess proven management experience in the field of business development and marketing in a professional environment – engineering sector experience would be advantageous
• Display proven extensive experience in bid management and support
• Have a proven knowledge of procurement practices, CMR systems, client and market research and sales
• Be able to take the client's perspective and understand needs
• Possess strong communication, reporting and organisational skills
• Have an ability to provide constructive and effective critique
• Have strong strategic leadership skills and an ability to drive change in an organisation
• Display good commercial awareness
• Have an ability to prioritise and manage multiple ongoing activities, meeting multiple deadlines
• Be highly motivated and willing to take on new challenges

Permanent
London
£75,000 pa
M&BDHead
Ashley Nicholls
ashley.nicholls@therecruitment-site.com